Between June 2014 and June 2017, a feedback loop had formed around the Musculoskeletal (MSK) Physiotherapy interview show The Physio Matters Podcast and its surrounding social media. Having a podcast in common often helped the 20,000+ clinicians, patients, educators and policy-makers to involve themselves in discussions, even around topics infamous for causing conversation breakdown.
Chews Health, the Manchester-based healthcare company responsible for the podcast, partnered with Newcastle-based healthcare company Connect Health to host an event that they hoped would channel this energy. Fifty invitees discussed a variety of topics central to contemporary MSK practice at the inaugural event ‘Reasoning, Responsibility and Reform’. The event was a huge success and interest beyond the room was clear from the immediately trending hashtag #TheBigRs, which the resultant movement was known as.
A further invitational event in May 2018 saw 100 innovators in the field look to identify mechanisms for change as they explored the question of whether a reformative agenda was emerging from the discussions on and offline. Following this event and a further 150-strong conference in November 2018, it was clear that there was momentum behind the movement. The collective was also privileged to have the involvement of many great leaders, five of which were selected to head up individual Working Groups made up of volunteers for a bold new project.